Our Vision

Family values of integrity and trust

Our Vision

To embrace change, pursue continuous improvement and invest in technologies, opportunities and people that will drive our business forward, whilst always maintaining our family traditions and values.

Our Mission

We will use our family values of integrity and trust to:

  • Continue to build our brands and their points of difference.
  • Build a strong relationship with customers and employees, working towards exceeding their expectations.
  • Commit to Food Safety and Sound Environmental Management.
  • Commit to the welfare of our animals, ensuring that our livestock is treated in a manner which meets and exceeds animal welfare standards.
  • Provide a safe workplace for all of our employees.
  • Be involved in our community, giving back to the people who support us, as well as those who may be in need of assistance.


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